Storytelling

A powerfull story is “Truthful”

SUMMARY

The Efteling as a ´Narrator´ of Fairy Tales

M. Hover. (2013)

For 60 years, The Efteling, the amusement park located in The Netherlands, has being a “Narrator” of fairy tales. Recently studies have been made in how The Efteling could have a different approach to stories.

“How has the Efteling evolved in relation to ‘telling’ fairy tales? Emphasis was placed on unravelling and ‘inscribing’ the narrative practices”.

Some elements pop up, while reading the studies. Action, Actors, Time and Space, context and background. By Action the meaning is set on the set of rules, resources, conditions and relevant input for actors. Considering Actors everyone involved and around the story, Imagineers, producers, technicians, designers and storytellers (including the people who visits the location for entertainment). Time and Space determines the position of the actor, in time and space, the study refers to this in overviewing the conditions and developments around the storytelling, and how socioeconomics for instance, have a direct impact on it.

 

Material conditioning, or how is the interaction between people and the physical surroundings is other matter of study. They can take advantage of this studies in the story of Sprookjesbos, since this fairy tale is taking place in the woods, and everything evolves around the experience of the environment.

 

One main subject on this case study was the oral tradition of passing on from generation to generation for centuries those tales, but after they reached storytellers such as Grimm Brothers, some details were left behind and some others added, in order to make them more appealing to the actual culture and better embraced by actual generations. Therefore, the influence of these “narrators” had such an impact on those stories, that now they are more being replicated as the way they had told them, rather than the original version of them. 

 

Nevertheless the Grimms exposed the fact that “the people” were the main source for their tales, and that they have taken a good effort in maintaining the cultural heritage. Somehow their rhetoric was so well driven that nowadays, fairy tales in the western are super linked to the Grimm’s name and style.

 

The power of collective storytelling was highlighted and even one of the attractions is based on how people make their own stories about it. Even people working in the park took this to heart that they became co-narrators of the story.

 

The Efteling is considered a leading storyteller in the area of fairy tales. The cultural heritage of this kind of tales became stronger and interlaced with the one of the Efteling itself. The Efteling organization began calling itself a “guardian of Fairy Tales”, a statement that reinforced the park’s story.

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BOMBAST - A Story of Success

Monique S. created the concept of Bombast during her research for Imagineering Master Studies. She discovered the gap in the story, where people could not relate to it. It was too long and detailed, also it was not close to the community, the people hadn´t adopted the story yet.

Through the 3 P that F. Owens, (2010), brings into the theory, Monique could spot a new light into this story, ensuring that ´Purpose, Principles, and Promise´, were part of it and had been taken care of. Then she decided to bring some disruptive voices into the gap analysis of what was missing in the narrative. She invited people who already knew the story, some others who had not heard of it before, and lastly, some other people that hated the story.

These new insights could let her see what was missing and reformulate the story a bit, making it more concrete and closer to the people. Then different aspects started to be seen, the DNA of the community, a cultural soul; the dialogue started rising. Then the people were co-producers of a very successful story, with the potential of bringing people together and feeling the attraction of a folktale that brought identity into their culture.

To the left, Crafted Beer is named after the Story’s principal character.